Chongqing Shibadai Traditional Landscape Area

The Shibawei Traditional Scenic Area project covers an area of about 88 mu, with a construction area of about 170,000 square meters and a total investment of more than 2 billion yuan.In accordance with the project positioning, it will rely on the cultural tourism resources of Chongqing’s “mother city” to develop a modern cultural tourism industry in an integrated manner, and turn it into a characteristic cultural tourism demonstration area and an international cultural showcase for Chongqing, as well as an international cultural tourism destination.Integrating the four major functions of business, tourism, culture and scenery, it will showcase the 800-year history and culture of Chongqing in the region, creating a truly immersive demonstration base for cultural tourism and commerce.The Shibati Traditional Scenic Area of Chongqing is centered on “city sightseeing,” “intangible cultural heritage inheritance,” and “cultural and creative experiences,” and combines the industrial positioning of modern service industries such as “night economy”and other modern service industry positioning, to achieve a panoramic experience of “culture + tourism”, “culture + commerce”, “culture + creativity”,”Culture + Crossover” panoramic experience development, and planning four characteristic areas: traditional culture experience, national cultural and creative experience, international exchange center and lifestyle center.The traditional culture experience (Area AB) is based on the traditional folk culture of Bayu, the city culture of Bayu, and the historical architectural culture, creating an open cultural experience district that integrates cultural leisure, cultural tourism, catering and accommodation, and deeply attracts foreign tourists.The introduction of Sichuan and Chongqing hot pot, specialty Jianghu cuisine, fine Chongqing cuisine, specialty snacks, and other intangible cultural heritage displays will showcase the Ba Yu style with the unique charm of the “flavor of Chongqing”.The unique charm of the “flavor of Chongqing” will be showcased through the use of handicraft products that combine tradition and innovation, delicately developed tourist merchandise, and culturally unique IP derivatives, showcasing the fashionable culture of the national trend and deeply attracting the literary and artistic crowd.The introduction of national trend brands, innovative retail, fine accessories, craft gifts, and themed coffee bars will showcase the charm of national trend culture and creativity with a colorful collection of national trend brands. The International Exchange Center in Zone D (opening in 2022) will integrate multiple functions such as international multiculturalism, tourism service distribution, and city brand reception to create an international exchange center that will deeply attract high-end domestic and foreign consumers.This area is planned to introduce business formats such as cultural exhibitions, retail, and catering, as well as brands that showcase distinctive cultures, such as cross-border flagship stores, automobile concept experience stores, digital experience stores, fashion and cultural innovation, international trends, Michelin and Black Pearl exotic cuisine restaurants, etc., to create a space for international cultural exchange.The lifestyle center (Zone E) (opening in 2022) will integrate the functions of a demonstration gathering place for the night economy, personalized leisure consumption, and an open social space for young people, showcasing a sophisticated lifestyle and deeply attracting young consumer groups.This area is planned to introduce leisure and entertainment, retail, catering and other business formats. It is planned to focus on introducing characteristic brands such as cultural performances, specialty bars, themed pubs, and international restaurant chains to create a “late-night canteen” that caters to multiple taste buds, and to create a leisure and entertainment street that integrates catering and trendy culture to activate the city’s night economy.